Examinando por Autor "Aspur Barrientos, Jaime Carmelo"

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    Donkey milk as a traditional remedy in the Andean community of Peru
    (Frontiers in Sustainable Food Systems, 2025) Gutiérrez Gómez, Edgar; González Ríos, Rosa Cecilia; Quispe Rodríguez, Juan; Ccama Uchuri, Faustino; Aspur Barrientos, Jaime Carmelo; Ñaupa Figueroa, José Luis
    Donkey milk was ancestrally used in the Andean communities of Peru as a natural remedy to treat various ailments, including asthma, gastritis and bronchitis. This qualitative ethnographic research explores the traditional knowledge associated with its use, therapeutic value and marketing practices in rural and urban contexts. In-depth interviews, participant observation and focus groups with producers, vendors and consumers in the city of Ayacucho and surrounding communities were used. The results show that donkey milk is considered an alternative to conventional medicine and, in some cases, a substitute for breast milk. However, its sale is informal, without sanitary regulation, and loaded with cultural stigmas. Information is transmitted orally, mainly in Quechua, which limits its scientific systematization. It is concluded that it is urgent to revalue this ancestral knowledge and integrate it into intercultural health and food security policies.
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    Sexist advertising of women car washers in the Andean mountains
    (Frontiers in Sociology, 2025) Aspur Barrientos, Jaime Carmelo; Gutiérrez Gómez, Edgar; Moscoso Paucarchuco, Ketty Marílu; Munaris Parco, Sonia Beatriz; Quispe Rodriguez, Juan
    The struggle for gender equity is progressing positively; however, the Peruvian highlands, characterized by its predominantly macho characteristics, lags behind in achieving this equity. The study on sexist advertising in car wash centers in the Peruvian highlands was conducted based on participant observation and interviews with the main actors who display sexist advertising posters on public roads. The objective of this study is to analyze the sexist implications of advertising posters with images of young women in skimpy clothing, exposing their body parts in full color while sensuously bathing in water, soap, and shampoo foam. This serves as an advertising hook to attract male customers seeking car washing services. However, it is concluded that this form of illegal advertising and labor practice is deemed sexist, as it lacks prior control by local authorities and violates principles of individual privacy and ethics. Sexism in car washes in the Peruvian highlands reaffirms the macho behavior of both private and public car drivers.