Examinando por Autor "Munaris Parco, Sonia Beatriz"

Mostrando 1 - 2 de 2
  • No hay miniatura disponible
    Ítem
    Sexist advertising of women car washers in the Andean mountains
    (Frontiers in Sociology, 2025) Aspur Barrientos, Jaime Carmelo; Gutiérrez Gómez, Edgar; Moscoso Paucarchuco, Ketty Marílu; Munaris Parco, Sonia Beatriz; Quispe Rodriguez, Juan
    The struggle for gender equity is progressing positively; however, the Peruvian highlands, characterized by its predominantly macho characteristics, lags behind in achieving this equity. The study on sexist advertising in car wash centers in the Peruvian highlands was conducted based on participant observation and interviews with the main actors who display sexist advertising posters on public roads. The objective of this study is to analyze the sexist implications of advertising posters with images of young women in skimpy clothing, exposing their body parts in full color while sensuously bathing in water, soap, and shampoo foam. This serves as an advertising hook to attract male customers seeking car washing services. However, it is concluded that this form of illegal advertising and labor practice is deemed sexist, as it lacks prior control by local authorities and violates principles of individual privacy and ethics. Sexism in car washes in the Peruvian highlands reaffirms the macho behavior of both private and public car drivers.
  • No hay miniatura disponible
    Ítem
    The spectacle of feminism and machismo in two Peruvian cumbia singers: Marisol and Tony Rosado
    (Frontiers in Sociology, 2023) Gutiérrez Gómez, Edgar; Munaris Parco, Sonia Beatriz
    The objective of this research is to analyze and interpret the entertainment section of the most important media in Peru, concentrated on two private companies: Grupo La República and Grupo El Comercio, with great journalistic dominance of national information. The entertainment section is as old as the foundation of the newspapers themselves. The method of analysis with qualitative documents has allowed us to reach the conclusion that the fight for gender equality promoted by the government is a spectacle for the national press. The entertainment section of the Peruvian press has exposed the private lives of representative characters such as the singers Marisol, “La Faraona de la Cumbia” and Tony Rosado, “El Ruiseñor de la Cumbia”, from there the differences in feminism tolerated in Marisol and machismo censored in Rosado are popularized. It is concluded that the exposure of the struggle for gender equality is entertainment news where machismo and feminism are underhandedly justified with the parameter established with these public figures, that is, Peruvian cumbia singer–songwriters, and that offers evidence of the tolerance to the feminine voice that incites machismo, justifies the mistreatment of men and makes the male complaint a synonym of cowardice.