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Ítem Fiesta patronal, símbolo de poder político en las comunidades andinas del Perú(Clío. Revista de Historia, CIiencias Huamananas y Pensamiento Crítico, 2025-12-28) Gutiérrez Gómez, Edgar; Quispe Arroyo, Adolfo; Auccatoma Tinco, RolyEl objetivo de la investigación fue analizar la esencia del poder político de las fiestas patronales en el territorio peruano. Esta actividad patronal que congrega a miles de feligreses con devoción a un santo patrono, es simbolizada como un poder político por el mayordomo. El trabajo etnográfico en la fiesta patronal permitió recoger información en el escenario de los acontecimientos en la comunidad andina. La población participa activamente, sin conocer el interés y poder político que ejercen los mayordomos al aspirar a otros cargos públicos de influencia política en el Estado peruano. Se concluye que la fundación de Centros Poblados como estructura del Estado no tiene funcionalidad orgánica en los pueblos, por el contrario, es un símbolo de poder político para ascender a otros cargos de interés personal, utilizan la fe religiosa para imponer un patrono al pueblo de reciente formación para organizar su fiesta patronal.Ítem Sexist advertising of women car washers in the Andean mountains(Frontiers in Sociology, 2025-04-08) Aspur Barrientos, Jaime Carmelo; Gutiérrez Gómez, Edgar; Moscoso Paucarchuco, Ketty Marílu; Munaris Parco, Sonia Beatriz; Quispe Rodríguez, JuanThe struggle for gender equity is progressing positively; however, the Peruvian highlands, characterized by its predominantly macho characteristics, lags behind in achieving this equity. The study on sexist advertising in car wash centers in the Peruvian highlands was conducted based on participant observation and interviews with the main actors who display sexist advertising posters on public roads. The objective of this study is to analyze the sexist implications of advertising posters with images of young women in skimpy clothing, exposing their body parts in full color while sensuously bathing in water, soap, and shampoo foam. This serves as an advertising hook to attract male customers seeking car washing services. However, it is concluded that this form of illegal advertising and labor practice is deemed sexist, as it lacks prior control by local authorities and violates principles of individual privacy and ethics. Sexism in car washes in the Peruvian highlands reaffirms the macho behavior of both private and public car drivers.Ítem Simbolismo en la comunicación intersubjetiva de las paradas de autobús urbano en el ande(Revista Austral de Ciencias Sociales de la Universidad Austral de Chile, 2025-07-04) Gutiérrez Gómez, Edgar; Munaris Parco, Sonia BeatrizEsta investigación etnográfica explora la comunicación simbólica intersubjetiva que emplean los pobladores andinos en su vida cotidiana, específicamente en el contexto de las paradas de autobuses urbanos. Se evidencia un entendimiento simbólico compartido entre quienes participan en el sistema de transporte, lo que permite una interacción eficiente y armónica. Objetivo: Identificar y explicar las formas de comunicación simbólica intersubjetiva utilizadas por los pobladores andinos en las paradas de buses urbanos, considerando tanto a los actores humanos involucrados como a los elementos del entorno que evocan o definen estos espacios en la vida diaria. Metodología: Se aplicaron técnicas como la observación participante, entrevistas informales y el análisis de comportamientos dentro del sistema de transporte. Además, se estudiaron expresiones simbólicas como gestos, señales y signos asociados a las paradas de autobús. Conclusión: Se observa una comunicación simbólica fluida entre quienes intervienen en el transporte público urbano, sin generar conflictos relacionados con la seguridad vial. Elementos como movimientos corporales, señales manuales y referencias naturales permiten coordinar acciones como el ascenso, descenso, cobro y pago, manifestando una integración cultural profundamente arraigada en el contexto andino.Ítem The Evangelical Church as an Extirpator of Idolatry in the Water Festival in the Andes of Peru(Multidisciplinary Digital Publishing Institute. Religions, 2023-07-26) Gutiérrez Gómez, Edgar; Huanca Arohuanca, Jesús Wiliam; Moscoso Paucarchuco, Ketty Marilú; Paz y Miño Conde, Manuel Abraham; Luján Pérez, DianaThe research focuses on the Water Festival (Yarqa Aspiy), an ancient event in the Peruvian Andes, and which, as an Inca activity, survived the extirpation of idolatries by the Spanish colonization. The objective is to determine the importance of ancestral rituals in the communal work of this festival that, by merging with those of the Catholic religion, survives to this day. The participant-observation methodology in the Ccarhuaccoco community allowed us to investigate the details of this ancestral communal activity with its Andean rituals. It is concluded that this activity of Inca origin is in the process of extinction due to the growth of the Evangelical Church, which eradicates idolatry in its community practice. Additionally, thanks to religious tolerance, freedom of belief, and the necessary coexistence of water with the community, the festivity is maintained, although with variations in its ritual.Ítem The native potato, a symbol of macho expression in the Quechua culture of Peru(Frontiers in Sociology, 2024-06-05) Gutiérrez Gómez, Edgar; Moscoso Paucarchuco, Ketty Marilú; Lujan Peréz, Diana; Quispe Medina, Eugenia RocíoThe present field research focuses on the native potato varieties, Wira pasña and Llumchuy waqachi, cultivated in the Peruvian highlands at roughly 4,000 m above sea level. The objective is to analyze the macho essence of the names assigned to the native potato, names that represent the social manifestation of women in Quechua culture. Participant observation and interviews about the different daily activities of the participants facilitated the research on the macho essence of the names of the native potato in the Quechua culture. The preponderant Quechua oral sources in the Peruvian Andes did not allow us to identify exactly how names associated with the macho way of social life were assigned to the native potatoes.Ítem The spectacle of feminism and machismo in two Peruvian cumbia singers: Marisol and Tony Rosado(Frontiers in Sociology, 2023-06-08) Gutiérrez Gómez, Edgar; Munaris Parco, Sonia BeatrizThe objective of this research is to analyze and interpret the entertainment section of the most important media in Peru, concentrated on two private companies: Grupo La República and Grupo El Comercio, with great journalistic dominance of national information. The entertainment section is as old as the foundation of the newspapers themselves. The method of analysis with qualitative documents has allowed us to reach the conclusion that the fight for gender equality promoted by the government is a spectacle for the national press. The entertainment section of the Peruvian press has exposed the private lives of representative characters such as the singers Marisol, “La Faraona de la Cumbia” and Tony Rosado, “El Ruiseñor de la Cumbia”, from there the differences in feminism tolerated in Marisol and machismo censored in Rosado are popularized. It is concluded that the exposure of the struggle for gender equality is entertainment news where machismo and feminism are underhandedly justified with the parameter established with these public figures, that is, Peruvian cumbia singer–songwriters, and that offers evidence of the tolerance to the feminine voice that incites machismo, justifies the mistreatment of men and makes the male complaint a synonym of cowardice.Ítem Woman Varayoc of Peruvian Andes(Frontiers, 2023-11-16) González Ríos, Rosa Cecilia; Gutiérrez Gómez, Edgar; Huanca Arohuanca, Jesús Wiliam; Quispe Arroyo, Adolfo; Huari Salazar, Yodel CheldoThis study focuses on the importance of the symbolism of social control by the woman as the Varayoc (an office of authority of Incan origin) in a community in the Peruvian Andes. The objective is to explain the survival of the office of the Varayoc—traditionally held exclusively by men—and the acceptance of Andean women to it as a recognition of gender equality. In this field investigation, we interviewed and observed the most important activities of a woman Varayoc administering justice and present in all communal tasks. We conclude that women in the Peruvian Andes are approaching a status of equality with men in their position as the Varayoc, while maintaining the Incan tradition of local governance through the symbolism of the rod of command, which is also called Varayoc. It is evident that more women in the Andean community are interested in assuming political leadership with the symbolism of the ancestral Varayoc.