Artesanía Tradicional y Turismo Sostenible en la Provincia de Huanta - Ayacucho
Fecha
2025
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Universidad Nacional Autónoma de Huanta
Resumen
La investigación tuvo enfoque en los productos artesanales elaborados y comercializados en la Provincia de Huanta, cuyos principales consumidores fueron los turistas. Planteó como interrogante general: ¿Cuál es la relación entre la artesanía tradicional y el turismo sostenible en los turistas de la Provincia de Huanta – Ayacucho, 2025?, y como objetivo general: determinar dicha relación.
La investigación constó de dos variables: “Artesanía Tradicional” y “Turismo Sostenible”. La metodología correspondió a un estudio de enfoque cuantitativo, tipo aplicada, nivel descriptivo y relacional, diseño no experimental, transversal y correlacional. La unidad de análisis fue el turista visitante de Huanta - Ayacucho, la población estuvo conformada por 188,047 turistas, mediante el muestreo probabilístico simple, la muestra
estuvo conformada por 384 turistas que visitaron la Provincia de Huanta y se aplicó la técnica de encuesta mediante un cuestionario estructurado.
El estudio buscó generar evidencia científica sobre la relación positiva entre la artesanía tradicional y el turismo sostenible, aportando información que permitiera fortalecer la producción artesanal y promover un desarrollo turístico sostenible en la Provincia de Huanta “Esmeralda de los Andes”.
The research focused on the artisanal products produced and commercialized in the Province of Huanta, whose main consumers were tourists. It posed the following general question: What is the relationship between traditional craftsmanship and sustainable tourism among tourists in the Province of Huanta – Ayacucho, 2025? The general objective was to determine this relationship. The study consisted of two variables: “Traditional Craftsmanship” and “Sustainable Tourism.” The methodology corresponded to a quantitative approach, applied type, descriptive and relational level, with a non-experimental, cross-sectional, and correlational design. The unit of analysis was the visiting tourist in Huanta – Ayacucho. The population consisted of 188,047 tourists, and through simple probabilistic sampling, the sample was made up of 384 tourists who visited the Province of Huanta. The survey technique was applied using a structured questionnaire. The study sought to generate scientific evidence regarding the positive relationship between traditional craftsmanship and sustainable tourism, providing information that would contribute to strengthening artisanal production and promoting sustainable tourism development in the Province of Huanta, known as the “Emerald of the Andes.”
The research focused on the artisanal products produced and commercialized in the Province of Huanta, whose main consumers were tourists. It posed the following general question: What is the relationship between traditional craftsmanship and sustainable tourism among tourists in the Province of Huanta – Ayacucho, 2025? The general objective was to determine this relationship. The study consisted of two variables: “Traditional Craftsmanship” and “Sustainable Tourism.” The methodology corresponded to a quantitative approach, applied type, descriptive and relational level, with a non-experimental, cross-sectional, and correlational design. The unit of analysis was the visiting tourist in Huanta – Ayacucho. The population consisted of 188,047 tourists, and through simple probabilistic sampling, the sample was made up of 384 tourists who visited the Province of Huanta. The survey technique was applied using a structured questionnaire. The study sought to generate scientific evidence regarding the positive relationship between traditional craftsmanship and sustainable tourism, providing information that would contribute to strengthening artisanal production and promoting sustainable tourism development in the Province of Huanta, known as the “Emerald of the Andes.”
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Palabras clave
Artesanía, Tradición, Turismo, Sostenibilidad, Cultura, Handicrafts, Tradition, Tourism, Sustainability, Culture